IPG MediaBrands - Pitch

As a resident with IPG Mediabrands (Kinesso), one of the world’s largest marketing and advertising companies, I helped create a multi-million-dollar campaign pitch for Truth Initiative. The project required handling sensitive materials, including redacting confidential content within the campaign brief. I leveraged advanced analytics to inform strategies and validate ideas, ensuring data-driven decision-making throughout the campaign. Spread across multiple mediums, the campaign effectively reached diverse audiences while optimizing the consumer journey and improving conversion rates.

The rest of the role included performing detailed audits on clients worth over $383 billion, enhancing organic search performance, and ensuring a cohesive approach to campaign goals among many other tasks.