My Background
I hold both a BBA and an MBA with honors from Hofstra University, during which, I was named the 2024 Lee Epstein National Scholarship by the American Marketing Association. My academic foundation can be paired with my experience studying at Bocconi Universita in Milan, focusing on Accounting principles to work in tandem with my Marketing abilities.
Currently at ChukMedia, I specialize in delivering holistic media solutions for CPG brands. Understanding the impact, and strategy, of combining social, programmatic, and retail media, has given me the insights into how consumers discover & recall brands.
Having navigated roles from being a small business owner to leading agency projects, I bring a full-funnel view problem-solving regardless of company market cap. My goal is to combine my technical skills with my love for problem solving to help small businesses drive brand effectiveness across the funnel.
John Tucci
Digital Marketing
Email:
Region:
Long Island, New York
Degree:
Bachelor of Business Administration - Hofstra University 24'
Master of Business Administration - Hofstra University 25'
EXPERIENCES
2023 - Present
Digital Marketing Strategist
CHI Professional Development
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Establish numerous automated email campaigns responsible for 1,000,000+ emails a year
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Curated and completed a successful social media audit leading to a 94% increase in impressions
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Complete weekly audits using Google Analytics & Search Console to improve SEO on company website
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Established influencer program which has seen a 22% MoM increase in correlated sales
2023 - Present
Founder
Pasquasports
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Over 3.2K clicks and 330K impressions using long-tail keyword strategies
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Led to writing guest articles on other websites
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Experience developing a multimedia strategy by repurposing content.
2024 - 2024
Residency Program
IPG Mediabrands - Kinesso
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Collaborated with Other Residents to build a $25+ M marketing campaign for a real client
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Performed 15+ audits on clients worth over $383 B, improving their organic search performance
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Analyzed data using AI to optimize consumers journey on the website. (Conversion Rate Optimization)
2025 - Present
Media Analyst
ChukMedia - VaynerMedia
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Managed full-funnel campaigns across top social platforms, The Trade Desk, and several Retail Media Networks.
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Leveraged Retail Media Networks such as Amazon, Walmart, and Instacart to drive bottom-of-funnel conversions & above benchmark ROAS.
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Recognized by Adweek for excellence in social-first marketing after successfully scaling a cultural trend into a full-funnel media campaign
2024 - 2024
Webmaster & Digital Marketing Director
Hofstra "Zarb Store"
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Created an E-commerce site for the Hofstra Zarb School of Business using WordPress
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Managed a team of 10+ interns in organizing the store's digital marketing efforts
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Proposed a sub-domain idea to Hofstra to circumnavigate security issues & bring more revenue
2021 - 2024
Head Coach & Marketing Assistant
Supper Soccer Stars
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Achieved a 23% increase in season-to-season enrollment in first marketing campaign
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Organize 20+ location-based marketing campaigns using demographical-based data analysis
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Draw in 70+ families a season at Rockville center & Massapequa for my coaching and leadership services
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Responsible for creating lesson plans for 70+ kids every single week of the season
2022 - 2022
Unpaid Marketing Intern
Barton's Limousines
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Revived social media engagement by 17% using photo/video editing software
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Formulated sales pitch that brought in $15000+ a year through a door-to-door sales initiative
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Calculated $10000+ weekly driver mileage and tips into accounting software to calculate wages
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Increased monthly sales by 22% through self-started email marketing campaigns.
EDUCATION
2025 - 2025
Master's Degree
Hofstra University
Advanced my strategic toolkit through rigorous coursework in marketing analytics and consumer behavior. Graduating with Honors reflects a commitment to mastering high-level business operations and data-driven strategy, providing the academic backbone for my work in full-funnel media.
2021 - 2024
Hofstra University
Graduated from Hofstra University in Fall 2024, completing the degree in just 3.5 years with Magna Cum Laude honors. Actively participated in the Hofstra American Marketing Association for several years, gaining valuable experience and contributing to marketing initiatives.
Bachelor's Degree
2022 - 2022
Study Abroad
Bocconi Universita
As a marketing student, I studied abroad at Bocconi Università in Milan, one of the world’s premier business universities. I challenged my business acumen by delving into accounting, gaining valuable insights into financial systems. This knowledge has equipped me with a business-economical perspective, enriching my approach to marketing strategy and decision-making.
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Awards
American Marketing Association National "Lee Epstein Scholarship" Winner
Hofstra University TABSA Logo & Tagline Representative
Graduated Magna Cum Laude in 3.5 Years
Career Aspirations
Start a Digital Agency
I am a self-starter with a deep passion for continuously learning and expanding my marketing expertise. I thrive on testing my skillset and exploring innovative solutions to complex challenges. My time working in an agency environment ignited my love for tackling diverse and dynamic projects. These experiences fuel my ambition to one day establish my own digital marketing agency, where I can create impactful strategies and embrace fresh challenges every day.
Explore The World
I am passionate about traveling the world and embracing the wonder of experiencing new places. I have a theory that time slows down so much during travels because, like a kid, you see the world as a new place again. Having already visited Iceland, Portugal, Spain, Italy, and France,my next dream destinations are Peru and Japan. I look forward to expanding my horizons and learning from every corner of the globe.
Found/Help a Non-Profit
Living with Usher Syndrome, a condition that affects both my hearing and vision, has deeply shaped my perspective on the world. This experience, along with others within my family, has fueled my desire to create change. I am passionate about setting up a nonprofit that addresses the needs of individuals with invisible disabilities or contributing to an existing one. I believe in raising awareness and providing support for those who face challenges that are often unseen.